If you use multiple tracking tags on your site for Google based products eg: AdWords Conversion Tracking AdWords Remarketing DoubleClick FloodLight Google Analytics or Google Tag Manager Then a handy little tool which will help ensure your tags are correctly implemented is Google Tag Assistant, a plugin for Google Chrome.

Filed under: Analytics by Gavin Doolan
No Comments »

So in my previous post the basics of web analytics I showed you how the Google Analytics javascript is used to retrieve information about the visitor and the content they are interacting with on your website, then in the follow up post called Google Analytics Cookies and their values I discussed how cookies were used […]

Filed under: Analytics by Gavin Doolan
No Comments »