If you use multiple tracking tags on your site for Google based products eg: AdWords Conversion Tracking AdWords Remarketing DoubleClick FloodLight Google Analytics or Google Tag Manager Then a handy little tool which will help ensure your tags are correctly implemented is Google Tag Assistant, a plugin for Google Chrome.
In the previous article I showed you how to view Google Analytics cookies using Chrome Developer tools. You’ll notice first of all that there isn’t 1 cookie used by Google Analytics, and also each of these cookies has a unique name. If you look under the ‘value’ column you can see the actual contents of [...]
Google Analytics is based on a very simple form of data collection. A tracking pixel, beacon, pixel tracking tag etc.. you may have heard these terms before and these are all interchangeable terms that essentially mean the same thing.
Understanding your website users is an important part of managing any website. You don’t have to be selling online either to benefit from web analytics as I will show in the following article. Understanding goals and funnels and why they are important should be a top priority for anyone who has invested money into a [...]