Resume
Read about my skill set and educational background. I specialise in online marketing / website design and web analytics.
Employment History
Page 7 Media – Current
Online Marketing – SEO
- Develop Online Marketing Strategy for Page 7 Media’s Websites
- Manage Google Adwords Accounts for websites owned by Page 7 Media
- Recommend and Suggest Search Engine Optimisation Strategy for Page 7 Media Sites
- Managing website content for Modified Motors
- Create and send email marketing newsletters
- Report on website traffic and trends using site analytics package nedstat
- Create banner advertising with Photoshop and Flash
- Report and Assess landing page’s for conversion rates and usability
- Track and tag all online campaigns to monitor success using analytics
- Design and modify client websites using XHTML and CSS
Melbourne IT – 2005 – 2007
Search Engine Marketing Consultant
- Designing and building websites to W3C standards – CSS / XHTML
- Search engine optimisation best practice techniques (white hat seo)
- Creating website enhancement documents to improve goal and conversion rates
- Managed multiple client campaigns large and small
- Constantly met set targets and deadlines for both clients and Melbourne IT
- Pay Per Click (PPC) management for large corporate clients
- Managed Melbourne IT’s Pay Per Click Accounts using Google Adwords, Yahoo Search Marketing & Sensis.com.au (Bidsmart) – (Australian Search Engine)
- Managed over $100,000 of spend on sponsored search over a 90 day (3 month) period – requirement for Google Adwords Qualified Company see see Melbourne IT’s qualified status
- Trained and managed other employee’s in search engine marketing
Education History
Swinburne University of Technology Melbourne 2003 – 2005
Degree in Computer Science – Multimedia Software Development
- Programming Experience in:
- C++
- Java
- Php
- VB.NET
- Actionscript
- SQL (Oracle)
- Skills in Software:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Dreamweaver
- Adobe Flash
- Adobe Premier
- 3d Studio Max
- Adobe Director
Swinburne Tafe Melbourne 2001 – 2003
Advanced Diploma in Computer Science
Other Skills Worth Mentioning
- Design and modification of Open Source Content Management Systems
- Joomla!
- Drupal
- Wordpress
- Google Adwords Qualified Individual
- Excellent Knowledge of Google Analytics Software
- Excellent Knowledge of CSS / XHTML – Converting a Photoshop Design into CSS / XHTML using semantically correct markup
- Analyze Website Design and Increase Website Conversion Rates (ROI)
- Webmaster of Auszcar.com (previously Viczcar.com) Australia’s largest Datsun 240z and 260z resource for owners of classic Zcars. Over 750 members – large community site.
