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How to view data sent to Google Analytics

So in my previous post the basics of web analytics I showed you how the Google Analytics javascript is used to retrieve information about the visitor and the content they are interacting with on your website, then in the follow up post called Google Analytics Cookies and their values I discussed how cookies were used […]

Google Analytics Cookies and their values

In the previous article I showed you how to view Google Analytics cookies using Chrome Developer tools. You’ll notice first of all that there isn’t 1 cookie used by Google Analytics, and also each of these cookies has a unique name. If you look under the ‘value’ column you can see the actual contents of […]