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Read about my skill set and educational background. I specialise in online marketing / website design and web analytics.

Employment History

Page 7 Media – Current

Page 7 Media

Online Marketing – SEO

  • Develop Online Marketing Strategy for Page 7 Media’s Websites
  • Manage Google Adwords Accounts for websites owned by Page 7 Media
  • Recommend and Suggest Search Engine Optimisation Strategy for Page 7 Media Sites
  • Managing website content for Modified Motors
  • Create and send email marketing newsletters
  • Report on website traffic and trends using site analytics package nedstat
  • Create banner advertising with Photoshop and Flash
  • Report and Assess landing page’s for conversion rates and usability
  • Track and tag all online campaigns to monitor success using analytics
  • Design and modify client websites using XHTML and CSS

Melbourne IT – 2005 – 2007

Melbourne IT

Search Engine Marketing Consultant

  • Designing and building websites to W3C standards – CSS / XHTML
  • Search engine optimisation best practice techniques (white hat seo)
  • Creating website enhancement documents to improve goal and conversion rates
  • Managed multiple client campaigns large and small
  • Constantly met set targets and deadlines for both clients and Melbourne IT
  • Pay Per Click (PPC) management for large corporate clients
  • Managed Melbourne IT’s Pay Per Click Accounts using Google Adwords, Yahoo Search Marketing & (Bidsmart) – (Australian Search Engine)
  • Managed over $100,000 of spend on sponsored search over a 90 day (3 month) period – requirement for Google Adwords Qualified Company see see Melbourne IT’s qualified status
  • Trained and managed other employee’s in search engine marketing

Education History

Swinburne University of Technology Melbourne 2003 – 2005

Degree in Computer Science – Multimedia Software Development

  • Programming Experience in:
    • C++
    • Java
    • Php
    • VB.NET
    • Actionscript
    • SQL (Oracle)
  • Skills in Software:
    • Adobe Photoshop
    • Adobe Illustrator
    • Adobe Dreamweaver
    • Adobe Flash
    • Adobe Premier
    • 3d Studio Max
    • Adobe Director

Swinburne Tafe Melbourne 2001 – 2003

Advanced Diploma in Computer Science

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