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	<title>Gavin Doolan</title>
	<link>http://www.gavindoolan.com</link>
	<description>Google Analytics &#38; Website Optimiser Specialist</description>
	<lastBuildDate>Wed, 21 Oct 2009 20:18:30 +0000</lastBuildDate>
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		<title>Petra Jordan</title>
		<description>So my second day in Jordan,  I was awoken at 6am by the hotel reception - I had asked them to wake me at 6am. Ughhh I never get up this early not for work or anyone, but I've wanted to see Petra and The Treasury since I saw Indiana ...</description>
		<link>http://www.gavindoolan.com/travel/petra-jordan.html</link>
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		<title>Amman, Jordan</title>
		<description>Traveling from Dublin to Amman should theorectically be easy, problem is I had a 5 hour wait between flights. So the 9hr flight really took a full day to complete. I had decided to have a driver pick me up from Amman airport and drop me at the hostel rather ...</description>
		<link>http://www.gavindoolan.com/travel/amman-jordan.html</link>
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		<title>Second Irish Webmaster Meet Up at the Harbour Master</title>
		<description>Its taken a little while to get it organised but finally a date has been cemented or set I should say and it looks like our next "quarterly" irish webmaster meet up will be on Saturday the 9th of August 2008. Many people told us they missed the last one ...</description>
		<link>http://www.gavindoolan.com/events/second-irish-webmaster-meet-up-at-the-harbour-master.html</link>
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		<title>Discovering Long Tail Keywords For Low Cost Keywords</title>
		<description>Its been a little while since I last posted here, mainly because I've been busy studying Drupal an excellent open source content management system. I have also been playing with Goals and Filters in Analytics and I'm waiting on some data to build up before I report on that, but ...</description>
		<link>http://www.gavindoolan.com/website-marketing/hittail-long-tail-keyword-research.html</link>
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		<title>Why should you track Goals with Web Analytics?</title>
		<description>Understanding your website users is an important part of managing any website. You don't have to be selling online either to benefit from web analytics as I will show in the following article. Understanding goals and funnels and why they are important should be a top priority for anyone who ...</description>
		<link>http://www.gavindoolan.com/analytics/goals-google-web-analytics.html</link>
			</item>
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		<title>Browser Statistics and Other Metrics for Irish Web Users</title>
		<description>
Web User Stats in Ireland For March 2008
Recently on the Irish web master forums there was a question regarding web browser usage in Ireland. After having looked for data and not being able to find much, (except for this article, which is a few years old) I decided to share ...</description>
		<link>http://www.gavindoolan.com/website-marketing/browser-statistics-for-irish-web-users.html</link>
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		<title>Hiring an SEO &#8211; In house or Outsource?</title>
		<description>You have worked hard to establish your business, you know that hiring the right people is important but at the same time you sometimes need to outsource certain elements of your business because everyone else is just too busy to handle more work! You have heard a lot of hype ...</description>
		<link>http://www.gavindoolan.com/website-marketing/hiring-an-seo-inhouse-or-agency.html</link>
			</item>
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		<title>My Blog Redesign</title>
		<description>For those returning to the site, first of all I thank you :). Secondly you will probably have noticed a new design. If you can't see it maybe you need to try a hard refresh in your browser. Just use shift+F5 and you should be ok. Anyway to give a ...</description>
		<link>http://www.gavindoolan.com/web-design-development/gavin-doolan-redesign.html</link>
			</item>
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		<title>Introduction to Google Adwords and Pay Per Click Marketing</title>
		<description>This introduction is meant to give you a quick and dirty understanding of Google Adwords. For those who have heard the hype but maybe lack a bit of fundamental understanding this should get you started.


Primarily after reading the article you will know:

	What it is
	Why you should use pay per click ...</description>
		<link>http://www.gavindoolan.com/pay-per-click-marketing-beginner/introduction-google-adwords-ppc-marketing.html</link>
			</item>
	<item>
		<title>Comparing Open Source Content Management Systems</title>
		<description>Not too long ago, I used to use phpbb a open source bulletin board software system. At that stage it was in the 2.XX version stages and to modify it required manually inserting lines of code at the right point in the right .php file. It was painful when updates ...</description>
		<link>http://www.gavindoolan.com/web-design-development/comparing-open-source-cms-joomla-wordpress-drupal-more.html</link>
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